“TORCH ANALYTICS HAVE DELIVERED FORECASTS AND INSIGHTS THAT ARE PROVING VITAL TO OUR DECISIONS AND PLANS GOING FORWARDS”

PAUL WEPENER
Customer Executive, TIGER BRANDS

 FORECASTING

Torch analytics builds more accurate forecasts by combining your Internal sales data with external economic data, to provide a view of the full picture. Together with our unique Algorithm Engine we are typically able to improve your forecast accuracy by reducing the error by 25%-50%.

Case studies with existing customers have shown the ability to maintain these levels of accuracy from 12 to 36 month, time horizons.

While we work across a wide range of industries, we are particularly focussed on the Consumer Package Goods and Discretionary Spend industry types.

Want to see how much more accurate we could make your forecast?

» Horizon 12 to 36 months

» Time buckets Weeks – Months – Quarters

» Delivered as a Service

» Short Time to Benefit

PRICE POINT OPTIMISATION

Price setting is a complex world full of internal constraints such as product cost and profitability that must be balanced against the external constraints of remaining competitive in an ever changing market. In order for you to build an effective regular and promoted pricing strategy we can answer the following questions for you:

» What will happen if we drop price by X%?
» What will happen if we increase price by Y%?
» What is the price gap that I should maintain to key competing products?
» What is the price I need to set to make my budget and strategy goals?

While most price sensitivity analyses only take the past into account, we on the other hand also take the future into account. Given our ability to forecast the market conditions in which you will operate in the future, we can answer these additional key questions:

» What should my pricing strategy be, going into the future?
» What should my price gaps be in 6 to 12 months time?
» Are my promotional prices going to be as effective next season?

MAXIMISING PROMOTIONS

Not all promotions and marketing initiatives work equally. You Need to know:

» Which promotions actually worked?
» How do I know if we didn’t just get lucky that time?
» How well will they work in the future?
» Which types of promotions work best for which products?
» When should I run which promotions?
» Which promotion mix will give the best results across my range?

By being able to isolate the external environment we are able to isolate which promotions actually worked and which will work again to which extent. With Torch Analytics you are able to build a complete Trade Promotion Plan that will deliver the maximum results.

“I know half my advertising is wasted—I just don’t know which half.”

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